Every so often a brand has to refresh itself. Sometimes it’s only skin-deep, tweaking the logo, re-designing the website and so on. If it was a car, it’s a bit like introducing a facelift model.
Occasionally it’s time for a root-and-branch review of the business to understand what you do well and where you could make improvements. Importantly, it’s also a necessity to factor in considerations such as the operating environment and the needs of clients. In this instance, if it was a car, it’s a bit like launching an all-new revitalised version of an existing model.
We’re pleased to announce that we’ve carried out a comprehensive appraisal of our business. This has enabled us to identify how to improve what we do and how we do it.
The refreshed ETZ incorporates new branding, personnel and features, invigorating the brand, energising our operations and boosting the capability of the software. The key changes which have transformed our business include:
The new ETZ still joins up the dots of the recruitment back office and promises the same great product innovation and customer service which propelled the brand to a position as a leading technology solutions provider to the UK recruitment industry.
All in all, the new ETZ is a lot like the old one, except it’s even better because it lets you do more and delivers greater value. If you’d like to find out more about the new ETZ, please don’t hesitate to get in touch.
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